About LOGO Guide Signs

LOGO Guide Signs are the eye-catching blue Specific Service Signs located on eligible highways that guide motorists to services such as gas, food, lodging, and camping. The signs show the exit numbers where those services are located. For businesses not visible from the highway, a directional ramp sign will guide drivers to each business.


The primary benefit of using Logo signs is that a motorist will know which specific brand or providers of services are accessible from an interchange prior to exiting the limited-access highway. Travelers and potential customers will follow the widely recognized ‘blue signs’  to your business. Not only that, but the brand exposure gained with highway advertising is one of the least-expensive and most cost-effective ways to leverage your brand.