The primary benefit of using Logo signs is that a motorist will know which specific brand or providers of services are accessible from an interchange prior to exiting the limited-access highway. Travelers and potential customers will follow the widely recognized 'blue signs' to your business. Not only that, but the brand exposure gained with highway advertising is one of the least-expensive and most cost-effective ways to leverage your brand.
Currently, the LOGOS program accommodates services for gas, food, lodging, camping, and 24-hour pharmacies. To qualify for Specific Travel Services (Logo) Signing, a facility shall be open to the general public and shall:
To be eligible to have a business logo placed on a specific information logo sign carrying the legend "FOOD," a commercial establishment must provide:
To be eligible to have a business logo placed on a specific information logo sign carrying the legend "GAS," a commercial establishment must provide:
To be eligible to have a business logo placed on a specific information logo sign carrying the legend "LODGING," a commercial establishment must provide:
To be eligible to have a business logo placed on a specific information logo sign carrying the legend "CAMPING," a commercial establishment must provide:
To be eligible to have a business logo placed on a specific information logo sign carrying the legend "24 HOUR Rx," a commercial establishment must:
If a commercial establishment offers more than one primary motorist service, it will be eligible to display a business logo for each of those services on the appropriate specific information logo sign, provided that:
Traffic Count is under 29,999 cars per day
Traffic Count is between 30,000 and 99,999 cars per day
Traffic Count is between 100,000 and 149,999 cars per day
Traffic Count is over 150,000 cars per day
Traffic Count is under 29,999 cars per day
Traffic Count is between 30,000 and 99,999 cars per day
Traffic Count is between 100,000 and 149,999 cars per day
Traffic Count is over 150,000 cars per day
No more than six (6) business logo panels shall be displayed on any background sign.
LOGO Mainlane Signs cost between $1,000 and $3,500 per year, and LOGO Ramp Signs cost between $175 and $775 per year. This cost is determined by the daily traffic count for your area. In addition to these annual fees, there is a startup fee for installation and printing.
A mainlane panel is 48″ wide and 36″ tall.
A controlled-access highway on the designated state highway system. These typically have on and off ramps and are grade separated.
Panel position will be determined by a first-come, first-served basis of qualified applicants. In the event of multiple qualifiers, a lottery system for placement will be utilized.
No, you must have a contract for a mainlane panel. Ramps signs are not contracted separately.
Whenever the motorist must make a change in the original direction of travel in order to receive service. TxDOT does not allow ramp signs to be placed without a mainlane sign.
For new structures, it will take about six months from the day we receive your application to the date of installation. For existing structures, it will take about five weeks from the day we receive your application to the date of installation.
Yes, screen printing is available upon request. Please call our office for more information.
To be eligible to include the EV (Electric Charging) snipe to your Gas business logo:
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