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Why LOGOS?

The primary benefit of using Logo signs is that a motorist will know which specific brand or providers of services are accessible from an interchange prior to exiting the limited-access highway. Travelers and potential customers will follow the widely recognized 'blue signs' to your business. Not only that, but the brand exposure gained with highway advertising is one of the least-expensive and most cost-effective ways to leverage your brand.


general requirements

Currently, the LOGOS program accommodates services for gas, food, lodging, camping, and 24-hour pharmacies. To qualify for Specific Travel Services (Logo) Signing, a facility shall be open to the general public and shall:

  • Offer at least one primary motorist service
  • Be located with driveway access to the access road (frontage road), ramp, or intersecting crossroad
  • Be visible, or have on-premise signing visible, from the commercial establishment's driveway access or the exit ramp, access road, crossroad, or intersection (or for an establishment that provides lodging, be visible from an eligible highway or an interchange on an eligible highway and be located on a street that is not more than two turns off the access or frontage road to the eligible highway)
  • Be located not farther than three miles from an interchange on an eligible highway
  • Comply with all applicable laws concerning the provisions of public accommodations without regard to race, religion, color, sex, or national origin
  • Post its hours of operation on or near the main entrance so that they are visible to the public during open and closed hours.

To be eligible to have a business logo placed on a specific information logo sign carrying the legend "FOOD," a commercial establishment must provide:

  • a license or other evidence of compliance with public health or sanitation laws, if required by law;
  • continuous operation at least 10 hours a day to serve two meals a day, six days a week;
  • seating capacity for at least 16 people;
  • public restrooms; and
  • a telephone accessible to the public.

To be eligible to have a business logo placed on a specific information logo sign carrying the legend "GAS," a commercial establishment must provide:

  • Vehicle services, including fuel, oil, and water;
  • restroom facilities and drinking water;
  • continuous operation for at least 12 hours per day, seven days a week; and
  • a telephone accessible to the public.

To be eligible to have a business logo placed on a specific information logo sign carrying the legend "LODGING," a commercial establishment must provide:

  • a license or other evidence of compliance with laws regulating facilities providing lodging, if required by law;
  • a minimum of 10 guest rooms each of which provides sleeping accommodations; and
  • a telephone accessible to the public.

To be eligible to have a business logo placed on a specific information logo sign carrying the legend "CAMPING," a commercial establishment must provide:

  • a license or other evidence of compliance with laws regulating camping facilities, if required by law;
  • a facility that is accessible to and capable of accommodating all types of recreational vehicles, travel trailers, campers, and tents;
  • adequate parking accommodations;
  • drinking water; and
  • modern sanitary facilities.

To be eligible to have a business logo placed on a specific information logo sign carrying the legend "24 HOUR Rx," a commercial establishment must:

  • be open for business 24 hours of each day; and
  • provide pharmacy services 24 hours of each day.

If a commercial establishment offers more than one primary motorist service, it will be eligible to display a business logo for each of those services on the appropriate specific information logo sign, provided that:

  • minimum criteria for Gas, Food, and/or Lodging are met.
  • the additional business logo(s) would not prevent participation by another eligible commercial establishment whose sole service would be displaced; and
  • a business logo space is available.

Mainline Panel Pricing

1

$1,000 /year

Traffic Count is under 29,999 cars per day

  • Ramp Panel may be required based on location of business
  • $150 plus tax Printing Fee
  • $150 installation fee
  • Design and fabrication included in cost
2

$1,850 /year

Traffic Count is between 30,000 and 99,999 cars per day

  • Ramp Panel may be required based on location of business
  • $150 plus tax Printing Fee
  • $150 installation fee
  • Design and fabrication included in cost
3

$2,950 /year

Traffic Count is between 100,000 and 149,999 cars per day

  • Ramp Panel may be required based on location of business
  • $150 plus tax Printing Fee
  • $150 installation fee
  • Design and fabrication included in cost
4

$3,500 /year

Traffic Count is over 150,000 cars per day

  • Ramp Panel may be required based on location of business
  • $150 plus tax Printing Fee
  • $150 installation fee
  • Design and fabrication included in cost

Ramp Panel Pricing

1

$175 /year

Traffic Count is under 29,999 cars per day

  • Ramp Panel may be required based on location of business
  • $100 plus tax Printing Fee
  • $150 installation fee
  • Design and fabrication included in cost
2

$295 /year

Traffic Count is between 30,000 and 99,999 cars per day

  • Ramp Panel may be required based on location of business
  • $100 plus tax Printing Fee
  • $150 installation fee
  • Design and fabrication included in cost
3

$550 /year

Traffic Count is between 100,000 and 149,999 cars per day

  • Ramp Panel may be required based on location of business
  • $100 plus tax Printing Fee
  • $150 installation fee
  • Design and fabrication included in cost
4

$775 /year

Traffic Count is over 150,000 cars per day

  • Ramp Panel may be required based on location of business
  • $100 plus tax Printing Fee
  • $150 installation fee
  • Design and fabrication included in cost

Frequently Asked Questions

No more than six (6) business logo panels shall be displayed on any background sign.

LOGO Mainlane Signs cost between $1,000 and $3,500 per year, and LOGO Ramp Signs cost between $175 and $775 per year. This cost is determined by the daily traffic count for your area. In addition to these annual fees, there is a startup fee for installation and printing.

A mainlane panel is 48″ wide and 36″ tall.

A controlled-access highway on the designated state highway system. These typically have on and off ramps and are grade separated.

Panel position will be determined by a first-come, first-served basis of qualified applicants. In the event of multiple qualifiers, a lottery system for placement will be utilized.

No, you must have a contract for a mainlane panel. Ramps signs are not contracted separately.

Whenever the motorist must make a change in the original direction of travel in order to receive service. TxDOT does not allow ramp signs to be placed without a mainlane sign.

For new structures, it will take about six months from the day we receive your application to the date of installation. For existing structures, it will take about five weeks from the day we receive your application to the date of installation.

Yes, screen printing is available upon request. Please call our office for more information.

  • Mainlane LOGOS cost: $250 for the first color; $50 for each additional color
  • Ramp LOGOS cost: $175 for the first color; $50 for each additional color

To be eligible to include the EV (Electric Charging) snipe to your Gas business logo:

  • The facility is immediately adjacent to the signed conventional highway or lies on a roadway intersected by the signed highway;
  • The facility is open to the general public while continuously operating for at least 12 hours per day, 7 days a week;
  • The facility has an on-premise sign, visible to motorists, that clearly identifies the specific fuel(s) available at the facility;
  • For cities with a population of 250,000 or more: be within a 1/2 mile of the eligible signed intersection;
  • For areas with a population of 15,000-250,000: be within 1 mile of the eligible signed intersection;
  • For area with a population of 15,000 or less: be within 2 miles of the eligible signed intersection;
  • Facilities with Level 3 or higher electric charging stations must contain a cluster with 2 or more charging posts;
  • **Level 1 and Level 2 charging stations do not qualify for signing
  • The electric charging station is illuminated and includes regulatory signs that clearly identify the dedicated parking spaces for electric vehicle charging

Find the Right Program for Your Business

We can't wait to see how we can help you grow!