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Why MSAGS?

It's simple: travelers and potential customers will follow the widely recognized MSAGS to your business. Our eye-catching blue signs let any traveler know that your location is safe, clean, and in good standing. Not only that, but the brand exposure gained with outdoor advertising is one of the least-expensive and most cost-effective ways to leverage your brand. MSAGS allow you to maximize your advertising budget, giving you the lowest CPM (Cost Per Thousand Motorists) and the highest return on your investment. Whereas billboards are off the highway and vary in location. MSAGS are official TxDOT signs located on the highway at the exit where the shopping mall is located.

General Requirements

  • Both enclosed shopping malls and outdoor, partially enclosed shopping areas that may include separate buildings of similar theme are eligible to participate in the MSAGS program
  • A minimum of 650,000 square feet in area
  • A minimum of two anchor businesses, with a combined gross building area of no less than 150,000 square feet
  • Be planned, developed, owned, and managed as a single property
  • Be located no farther than three miles from an interchange with an eligible urban highway
  • Be located with driveway access to the eligible urban highway access road (frontage road), ramp, intersecting crossroad or city street

Mainline Panel Pricing

1

$2,950 /year

Traffic Count is under 29,999 cars per day

  • Ramp Panel may be required based on location of business
  • $250 plus tax Printing Fee
  • $250 installation fee
  • Design and fabrication included in cost
2

$4,250 /year

Traffic Count is between 30,000 and 99,999 cars per day

  • Ramp Panel may be required based on location of business
  • $250 plus tax Printing Fee
  • $250 installation fee
  • Design and fabrication included in cost
3

$5,950 /year

Traffic Count is between 100,000 and 149,999 cars per day

  • Ramp Panel may be required based on location of business
  • $250 plus tax Printing Fee
  • $250 installation fee
  • Design and fabrication included in cost
4

$7,250 /year

Traffic Count is over 150,000 cars per day

  • Ramp Panel may be required based on location of business
  • $250 plus tax Printing Fee
  • $250 installation fee
  • Design and fabrication included in cost

Ramp Panel Pricing

1

$1,200 /year

Traffic Count is under 29,999 cars per day

  • Ramp Panel may be required based on location of business
  • $150 plus tax Printing Fee
  • $250 installation fee
2

$1,850 /year

Traffic Count is between 30,000 and 99,999 cars per day

  • Ramp Panel may be required based on location of business
  • $150 plus tax Printing Fee
  • $250 installation fee
3

$2,500 /year

Traffic Count is between 100,000 and 149,999 cars per day

  • Ramp Panel may be required based on location of business
  • $150 plus tax Printing Fee
  • $250 installation fee
4

$2,950 /year

Traffic Count is over 150,000 cars per day

  • Ramp Panel may be required based on location of business
  • $150 plus tax Printing Fee
  • $250 installation fee

Frequently Asked Questions

MSAGS cost between $2,950 and $7,250 annually per mainline and between $1,200 and $2,950 annually per ramp per ramp. This cost is determined by the daily traffic count in your area. In addition to the annual fee, there is a startup fee for installation.

No, the program allows for signage to promote the shopping area, not specific tenants. In certain circumstances, tenants may qualify for the LOGOS program.

To keep you informed of the progress of the installation of your signage, the following guide provides general information about this process:

  • Step 1 — Once your application is received and complete, the process begins.
  • Step 2 — We verify the eligibility of the intersection and the business.
  • Step 3 — We evaluate for new-sign feasibility and measure for sign placement.
  • Step 4 — If feasible, we submit a proposal to TxDOT.
  • Step 5 — TxDOT evaluates proposal for new signage.
  • Step 6 — New sign is built.
  • Step 7 — Your mall name is positioned on the sign as soon as 60 days from receipt of your completed application. At times, there may be variances to this process.

Find the Right Program for Your Business

We can't wait to see how we can help you grow!